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PPC (pay-per-click) is an online advertising model where you have to pay based on the number of people who click on their ad. This strategy can improve your site's visibility on search engines and increase traffic to your landing pages.

Your website is the most important resource you have at your disposal. Buyers use it to evaluate your business, your products, and your services — usually before they’ve ever interacted with someone from your company.

Social marketing is an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole.

SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.